As a wannabe writer, I feel a personal connection to the works I'm trying to polish up. So if you read through writer resources like Writer's Digest, Writer's Market, and so on, you'll run into lots of stories of writers who get so personally invested in their works that they refuse to accept criticism or to have elements of their work edited.
I recently attended a seminar where a VP for a publisher told us all not to be "married" to our work's title because the title rarely makes it through to publication without being modified or completely changed. One of the attendees argued with him for five minutes about this. And it wasn't even her work being discussed.
I've been blessed with an inherent professional distance from my work. I mean, when I write just to write, that's one thing. But when the times comes that my work is ready for submission, I understand that the work has to stand on its own merits. I'm part of that, but my feelings won't make bad writing sellable. It won't even make GOOD writing sellable.
In the end, it's not about me. It's not even about my work. Not really. It's about the reader and what the reader will buy. The reader doesn't know me.
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